Customer Reviews & Ratings
Complaint Posted 9/28/2020
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Bait and Switch
Bait and Switch. Company has been running TV advertisements for a no cost mortgage loan. Since the ad's fine print is difficult to read on the screen I froze the ad and took a photo of the small print. I met every single criteria so applied for a loan. The senior loan agent asked me to send sensitive financial information by email. A secure link for transmittal was only sent when I asked for it. When the estimated closing cost information was finally sent, fees were attached not making this a no cost loan and changing the advertised APR. The loan agent said the company was not required to list in the ad all the no cost requirements but indicated he would do what he could to reduce the fees. The company never sent a revised closing cost sheet showing a reduced APR. Emailed the loan agent that I felt a bait and switch was taking place with the company not honoring the advertised rate. He never responded.
 
 
Business's response - by keith m.on 9/30/2020
Thank you for coming to us with this. Please call us at 1-877-787-7463 and ask to speak with a Manager. In regards to advertising, we do not practice "Bait and switch tactics." Mortgage rates and pricing are subject to various details such as when a rate lock commitment is secured, the clients credit profile, loan amounts and more. The disclaimer on our ads states all of this information and is based on a "As of date." Our "As of dates," are updated once per week, for the following week. We want to help make sure you are getting competitive pricing and what you are looking for. Please give us a call so we can review current options. Have a great day!
 
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Additional Business Information
Hours   Monday - Friday 9-5p.m. Phone   (714) 263-1600 Address   17852 E. 17th St Suite 107
Tustin, CA 92780
Website   http://www.primechoicefunding.com Email   kmckay@primechoicefunding.com; info@primechoicefunding.com
Contact   Keith McKay Other  
 
 
 
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